Bill Gates' daughter Phoebe Gates is going into business herself. As of Thursday, April 24, her shopping app with partner Sophia Kianni is live: Phia is officially out of the pre-launch phase — and the free iOS app is now available to download. But what exactly is Phia? It's a shopping tool that uses AI to find the best prices on fashion. While shopping online — and by the way, the tool is available to use on over 40,000 shopping sites — people can tap the "Should I Buy This?
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