MS NOW Gets Big Ratings Boost in Battle With CNN & Fox News Rachel Maddow and Lawrence O'Donnell - MS NOW YouTube The cable news ratings for the week of September 14 are in, and MS NOW bounced back in a big way, showing double-digit growth across total viewers and the key Adults 25-54 demographic. According to Adweek, citing Nielsen big data + panel numbers, MS NOW averaged 914,000 total viewers and 81,000 demo viewers in primetime for the week of September 14.
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