'Don't reward yourself with food, you're not a dog' is one of many so-called affirmations currently sweeping the internet. Snappy phrases, inspired by Kate Moss' controversial catchphrase 'nothing tastes as good as skinny feels', have become synonymous with restrictive diets being promoted on social media under the hashtag 'SkinnyTok'. And while the body positivity movement of the 2010s sought to celebrate diverse bodies, it seems Gen Z has become consumed by 'glow-up culture' reminiscent of the 90s.
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